Passion has little to do with euphoria and everything to do with patience. It is not about feeling good. It is about endurance. Like patience, passion comes from the same Latin root: pati. It does not mean to flow with exuberance. It means to suffer.
The best approach is to not try to write things that will go viral. No, the best approach is to write for just one person. Make an impact on just one person. Even better, make it so they can’t sleep that night unless they choose to make a difference for just one other person by sharing your message with them. The rest will take care of itself.
What you read is important, but not all important. How you read is the main consideration. For if you know how to read, there’s a world of education even in the newspapers, the magazines, on a single billboard or a stray advertising dodger.
The secret of good reading is this: read critically!